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ExtraTorrent.cc > Articles > Innovation: UltraViolet DRM Launched by Anti-Piracy Consortium

Innovation: UltraViolet DRM Launched by Anti-Piracy Consortium

Innovation: UltraViolet DRM Launched by Anti-Piracy Consortium

Added: Tuesday, July 27th, 2010
Category: Bit Torrent Freedom > The Industries Of Records, Gaming, Software, Movies
Tags:ET, p2p, Torrent, Piracy, Peer To Peer, Network, Hackers, Internet, BitTorrent, Google, utorrent, bitcomet, extratorrent, 2010, www.extrattorrent.com
The DECE (Digital Entertainment Content Ecosystem) has recently announced the introduction of a new DRM system (digital rights management) called UltraViolet. The consortium comprises of the largest Hollywood movie studios, network hardware sellers, electronics producers and vendors, systems integrators and DRM vendors.

As Home Media Magazine reports, the anti-piracy consortium also announced of a new logo for the branded services it offers. Besides, the three fresh members were welcomed to the organization: LOVEFiLM, LG Electronics and Marvell Semiconductor. Altogether, the number of consortium members now reaches 58, most of them being media and technology companies.

New UltraViolet digital rights management system provides users with an online 'locker', where they’ll be able to keep their purchases made at online retail partners. After that they will also be able to access the content from a number of the registered devices. That content will feature DRM software embedded in order to avoid illegal copying and later distribution of the content.

The head of the Digital Entertainment Content Ecosystem and the Chief Technology Officer for Sony Pictures Entertainment Mitch Singer outlined the consortium’s goals in his statement. The main objective of the organization is to make UltraViolet a steady symbol of digital industry. UltraViolet is expected to create the best impression for the consumers, providing them with the freedom of access to their purchased media content irrespective of the place they are located at the moment. The new DRM system is believed to inspire the confidence in users of knowing how it operates and offering the widest choice of accessible material, shops and supported devices.

July 27th, 2010

Posted by: 

Date:  Tuesday, July 27th, 2010

Comments (6) (please add your comment »)

posted by (2010-07-28 01:10:43)
deaftone avatarI hate DRM period, be it Cinavia or UltraViolet, someone needs to crack it already :)

posted by ET lover (2010-07-28 12:12:37)
moviemanmills avatarThey should have given up after "Macrovision", the "Unbeatable cpoy guard protection" (Which was beaten with video out put and $3 cables). If they would market their products better, they would waste all there money on this stuff. All they are doing is trying to sell a better mouse trap, and the mice are getting smarter.

posted by (2010-07-28 12:53:35)
ivosoro avatarI'm in favor of clean energy such as solar energy. :))

posted by Blocked (2010-07-28 14:56:29)
menahunie avatarSo lets see; I pay for something; but I don't get it. I have to keep it in a "authorized" device or "locker" THEY CONTROL. FUK That..
That is like I bought a CD; but I can not take it home; I have to put it in a "locker" at the store and access it via internet. I see very very serious privacy problems with this one. How would you like your every purchase; every thing you do monitored 24/7 in the name of "Copyright Protection"..
This "Ultraviolet" is many time worst than the previous "copy protections" what this is direct monitoring of you and they get you to pay for it...

posted by (2010-07-28 16:58:59)
codetracker avatarHmmm. A lock is only as good as the thief is !

posted by Blocked (2010-07-28 22:49:19)
menahunie avatarUltraViolet (DRM)
From Wikipedia, the free encyclopedia
Jump to: navigation, search

UltraViolet is a cloud based digital rights management system, developed by DECE LLC, a consortium including Sony, Adobe, Cisco, HP, Microsoft and Intel.[1][2] Apple and Disney do not support the format.[3]

UltraViolet would allow users to amass a personal, online virtual library, where they can both share it with others, and view it on any device that supports the format. The service would also allow people to transfer their purchases to DVD. A pricing model has not been mentioned yet.[4]

DECE has announced that beta testing of UltraViolet will start in Fall 2010.
Here is a link to the Ultraviolket web site: http://www.uvvu.com/

UltraViolet...Freedom of Entertainment. Nearly 60 leading entertainment and Technology companies from around the world are working together to create a revolutionary new approach to digital entertainment. UltraViolet is being designed so that UltraViolet-enabled content, devices and services can give consumers the freedom to experience movies and TV shows like never before.

>>> Explain his this copyright scheme is enhancing my freedom to experience movies and TV shows like never before?

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