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ExtraTorrent.cc > Articles > Pirate Amnesty Offered by Game Developer

Pirate Amnesty Offered by Game Developer

Pirate Amnesty Offered by Game Developer

Added: Thursday, August 12th, 2010
Category: Recent Headlines Involving File Sharing > Ridiculous Criminal Trials
Tags:ET, p2p, Torrent, Piracy, Peer To Peer, Network, Hackers, Internet, BitTorrent, Google, utorrent, bitcomet, extratorrent, 2010, www.extrattorrent.com
The developer of the game Machinarium made a decision to offer a kind of “Pirate Amnesty” to the customers and sell the game for just $5 to those who have previously downloaded illegal copies. The deal also includes in the package an official soundtrack.

Joystick_crop.jpg


The developer posted the idea on the blog. Seems like more and more companies tend to take a more progressive approach to their distribution model than that of suing file-sharers. Instead of threatening the infringers with Internet disconnection and lawsuits, demanding settlement fees, the game developer offers them a good deal.

Why is this a better approach? Well, one reason – especially for a small company, is the problem for developers to get their brand out in the market. As you might have known, the quickest and cheapest way to penetrate the market is to let high profile release groups to release the game. It’s not like an unknown developer can afford nation-wide ad campaigns, which means that cheaper marketing usually has to suffice. Here the fact that users download such games for free (illegally) means that people do play them, and it’s the first good news. It would be much worse for the company if it had spent plenty of money and time developing a game that no one finally plays.

The Machinarium developers posted the statistics saying that only 5-15% of the players had really paid for it. Although the survey providing the statistics isn’t clearly scientific, we can still estimate the possibilities. Taking 10% for an actual number of legal customers, we can calculate that a small company would only acquire $2,000 for a hundred copies sold ($20 per piece), while another 900 would be distributed illegally. That doesn’t seem good for the first work, but if the company has made a few of them, and has developed a reputation, next game would probably sell a thousand copies, thus raising its profits to $20,000. Developing further and improving art and sound design, the developer will achieve the popularity of its games, and even if they would be downloaded illegally, the more people get it free, the more people buy it. Having 5,000,000 people downloading the game illegally, the developer will still get $10,000,000 cash. That’s where we come to the point that illegal downloads shouldn’t be considered a loss, but rather a potential gain.

The Machinarium developers’ offer would be quite interesting to people who are most likely want to know what the company has to offer for $5. The sale runs to August 12.




By:
SaM
August 12th, 2010

Posted by: 
SaM

Date:  Thursday, August 12th, 2010



Comments (3) (please add your comment »)

1
posted by (2010-08-12 22:50:43)
Dan_Alex avatarGreat ideia and article, thanks!

2
posted by (2010-08-13 14:52:24)
taffywills avatar$5 for a game!!!! what a bargain, i would definately be interested if more followed suit and done the same, Fantastic Idea.

3
posted by Blocked (2010-08-14 15:47:59)
backtobasic avatarGreat Idea paying 5$ for a game

Thanks for the Artilce



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