UK Band Pays $42 to Listen to Their New SingleAdded: Sunday, August 15th, 2010
Category: Bit Torrent Freedom > The Industries Of Records, Gaming, Software, Movies
Tags:ET, p2p, Torrent, Piracy, Peer To Peer, Network, Hackers, Internet, BitTorrent, Google, utorrent, bitcomet, extratorrent, 2010, www.extrattorrent.com
The Reclusive Barclay Brothers, a British band, is going to randomly select 100 names to receive $42 USD for hearing their new single, “We Could Be Lonely Together.” The band has parlayed $4,200 into an innovative viral marketing campaign. The electronica duo from the United Kingdom comes out with an offer to give $42 to 100 people that have listened to the band’s new single.
The site of the Reclusive Barclay Brothers reads: “The time has come.” The band believes that’s either a deeply artistic statement or a new low for music. Anyway, they hope the listeners will really enjoy the new video and track called “We Could Be Lonely Together,” which is available on iTunes.
The duo says that the idea to pay the visitors for listening to their single came to their minds when they were trying to solve the marketing problem, trying to figure out the ways to get The Reclusive Barclay Brothers noticed in the overcrowded music marketplace. That’s where they came to a point that the only result of the free music debate was to simply pay people for hearing to acts. They suggested that the idea of ‘payola’ will be a great tool to reach public that would normally not be interested in the band’s music, and thus stimulate the growth of their potential fan base. The deal they offer is sure fire: even if people didn’t like the single, everyone does like easy money, so nobody will lose out by signing up.
Having started the action, The Reclusive Barclay Brothers has been overwhelmed by the feedback they received, and announced it had definitely ruffled a few feathers. Most of the public have questioned the merit of a duo being forced to pay public for hearing their new track. In response, they counter that it was inevitable that someone would get money for listening to a track in the near future. They also pointed out that they didn’t think what they’d done was right. Actually, this step rather made them feel a little ill and hope this idea doesn’t catch on.
The band would like this action to be the last ever publicity stunt concerning the promotion of music, though they could imagine they will continue coming and public will continue to debate them.
This promotion is a bright example of the band using their creativity to reach fans by coming up with an inexpensive plan that had success, rather than whimper about the damage done by peer-to-peer.
August 15th, 2010Posted by:
Sunday, August 15th, 2010
|its really not a bad idea|
|That may be one of the dumbest things I've ever heard. Just put the damn thing in a torrent and offer it for free if you want people to hear it.|
|Interesting marketing idea but at the end of the day it will fail as the song is brutal.....as in it sucks and not just a little!|
|posted by (2010-08-17 15:13:59)|
|This will be a seed of an idea that will be used to death until somebody else thinks of another way to introduce and market their product to a wider audience. I think the Reclusive Barclay Brothers have a great notion, one which the major marketeers should use to their advantage. At least this group accept that torrent users are a major influence on their market. I applaud them in their efforts. At least they are not sitting on their hands whinging like so many of the major music and film producers are. Those ignorant fools have come no closer to marketing to torrent users and whilst they are whinging they will be left behind to lose even more money to major demographic of their market.|
|Why $42? Are they fans of the Hitch-Hiker's Guide to the Galaxy? I bet Douglas Adams would be turning in his grave at this.|
|OK.. that's not how it works.. you don't take the time to write music and then buy people to listen to it. They buy the music. OR like phoenix said... make it a free download. You don't have to do the whole album, just the song or two. Let it wet the fans pallet and if the music is worth anything people WILL become hungry.. if it blows ur still not out an extra $4,200.00...|
The younger generation of folks that are being raised with/by computers are open to all new avenues that weren't around even 5 years ago. They aren't going to fall for stuff like this.
|teri ma ka saki naka|
|posted by (2010-08-20 07:53:49)|
|I kinda like the song. It's not that bad. Better than a lot of the shit my ears are forced to wade through on a daily basis.||
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