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ExtraTorrent.cc > Articles > Artist Chose BitTorrent to Market his Music

Artist Chose BitTorrent to Market his Music

Artist Chose BitTorrent to Market his Music

Added: Friday, August 20th, 2010
Category: Bit Torrent Freedom > The Industries Of Records, Gaming, Software, Movies
Tags:ET, p2p, Torrent, Piracy, Peer To Peer, Network, Hackers, Internet, BitTorrent, Google, utorrent, bitcomet, extratorrent, 2010, www.extrattorrent.com
Artist PAZ has made a decision to switch from the traditional distribution model of dealing with digital music retailers such as, for example, Amazon or iTunes, to another platform allowing him to deliver his music to the maximum amount of potential listeners possible.

The much maligned P2P protocol has been suffering from loads of bad press for many years, taking the blame to be the most popular means for users to share copyrighted content rapidly, effortlessly and, of course, illegally. Still, the fact that usually doesn’t get publicized in press is the increasing number of performers that choose the BitTorrent protocol as a great instrument to distribute their works to a world’s audience of music fans.

As the Vice-President of Product Management for BitTorrent Inc., Simon Morris, correctly notes, lots of artists usually dream about getting a big deal with a large record label, recording an album and thus making plenty of money. However, the reality they face is that most of them won’t ever get that big deal, and even if they will, they will most probably get involved into the traditional models of a “hit maker” which will remove the performer from the entire process and won’t let him to get in touch with the audiences. That’s how it usually happens.

Although the artists like to accuse the changing digital music world of making it much harder for them to earn any money from their works, they don’t see the virtue of this world: the age of digital distribution makes it much easier for them to become real musicians and distribute their music directly to their fans, where it actually belongs.

Morris also notes that with the switching from physical to digital type of media a new kind of artists have surfaced in the music scene, and this new wave of performers are here to look for any alternative methods to reach their fans; both successfully distribute their works and increase their fan bases – these are musicians like PAZ.

Their attempts keep up with the idea considered by many as the future of the digital music industry, where the main part is not the number of CDs sold, but rather engaging music fans and convincing them to come to your live performance or buy your merchandise being the whole purpose.

The thing to be understood is that digital distribution provides artists with the abilities they never had before. It lets them keep full economic and creative control of their works at the very least. Considering that, more artists, like PAZ, can switch from hating peer-to-peer to admitting that it can be a good thing to profit from.

August 20th, 2010

Posted by: 

Date:  Friday, August 20th, 2010

Comments (5) (please add your comment »)

posted by Xbox (2010-08-21 05:43:22)
kayo1212 avatarthats right top the t smart man... if the product is good people will buy it to support after the fact anyways... thx sam for the read i wish more thought like him

posted by (2010-08-21 07:11:28)
spiritchaser5150 avatarThe artist can only survive on the fan base. I agree with you Kayo1212 because the artist is going to make more profit from the concerts than the album sales anyways. I personally would rather see more money go to the artist than the record company.
Hopefully more artists will crossover

posted by (2010-08-21 13:04:26)
dhennzx2010 avatarartist nowdays make money out of thier gig... record company does all the marketing....

posted by (2010-08-22 08:42:44)
TheFearAgenda avatarSmartest way to do it man.. get YOUR money for YOUR art... With the internet you really don't need a big marketing company to suck so much of your profit..

posted by (2010-08-22 11:28:15)
tiboy avatar@4 agreee man,he gets d widest coverage available for his music...

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