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ExtraTorrent.cc > Articles > Indie Game Developer Embraced Pirates and Won

Indie Game Developer Embraced Pirates and Won

Indie Game Developer Embraced Pirates and Won

Added: Thursday, September 23rd, 2010
Category: Recent Headlines Involving File Sharing > Current Events
Tags:ET, p2p, Torrent, Piracy, Peer To Peer, Network, Hackers, Internet, BitTorrent, Google, utorrent, bitcomet, extratorrent, 2010, www.extrattorrent.com
One smart indie game designer profits from approaching things differently. In fact, he even won over pirates. Notch, the developer of the still-in-alpha video game Minecraft, is sure there is absolutely no point to fight the web, which is not the common point of view for the rights holder. His results also differed from those of copyright owners – over 160,000 people have already bought his game though it isn’t finished yet.

As you all know, the online war against pirates only escalates with every new week. Although this war continues for over ten years so far, it shows no sign of ending and there’s no hope to win it. But Notch has easily disproved it.

Markus Persson, a programmer known online as Notch, runs Mojang Specifications company and manages dozens of projects. As to date, his main project is Minecraft video game. So how did he achieve such an amazing result? First of all, the development of game, which is still in alpha, wasn’t a secret but was charted on his online blog, attracting an enthusiastic fanbase. The development was accompanied with numerous popular videos on YouTube. Such refreshing approach to the video game development is the key to the victory over the target audience. Moreover – the Notch’s attitude has even won over pirates, though he recently disclosed he’s a member of the Pirate Party.

Statistics show that Minecraft currently has 670,000 registered players. As the game is available on numerous torrent and warez websites, many gamers are unauthorized users. That might seem nothing outstanding, but what makes a difference is that 160,000 or almost 1/4 of the players have already paid for the game at their own wish!

Notch explains this by his attitude to piracy, saying that piracy is quite a problem for creative workers willing to get paid for their works. However, he blames old outdated business model of the society for this problem, not pirates. If the model doesn’t change, piracy will invariably win. Although the developer recognizes that if pirates steal his game he may lose some potential profits, Notch is also aware of the marketing potential it could bring. Even if he never receives potential money from the pirated copies, they will inevitably bring more legal consumers, and he will profit anyway, not lose anything.

That’s the position where everyone really wins.

Thanks to TorrentFreak for providing the source of the article



By:
SaM
September 23rd, 2010

Posted by: 
SaM

Date:  Thursday, September 23rd, 2010



Comments (1) (please add your comment »)

1
posted by Blocked (2010-09-24 08:22:20)
menahunie avatarArticle is right on and so is this software developer. What this developer has stated is the future; but it also has been going on "pirating" for thousands of years.
Before the internet "bootlegging" was much harder, more expensive in material and labor; more risky as well.
Then came the internet..
Thing is people won't pay for something they think or believe to be too expensive or is priced out of their financial reach; they will find a way to get it..
Anyone doing business knows thier product will be copied and sold on the "Black Market" it is a fact it will happen.
So instead of shooting the customers legally in the head - RIAA, MPAA needs to rework a business model designed only for market control; their was and is no real control of the market in the first place.
So you have a group of people which I hope is small who won't pay for anything; they will just take it. The you will have the main group of people who will pay; if the pricing is what they think is reasonable.
More and more companies mainly Game Companies and some musians like Radiohead have learned this and are using it to their advantage.
The RIAA and MPAA refused to acknowledge this is a real world fact and continue their WMD legal attacks on thier own customer base you and I..



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