Sony Stopped Producing Cassette WalkmanAdded: Tuesday, November 2nd, 2010
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Although it was rather predictable, the growing abundance of digital downloads has determined the fate of Walkman, iconic cassette from the Japanese company. Recently Sony made an official announcement that it is going to cancel the production of this famous device.
Walkman, a cassette-based device, was extremely popular back in the 80s. However, it was later replaced by more advanced technologies: CD, miniDisc and MP3 players. Today the Japanese company has announced the end of the Walkman era by stopping the production of its brand range of portable cassette music players in the national market.
The Walkman was constructed by Nobutoshi Kihara, the manufacturer’s audio division engineer. Nobutoshi Kihara had been asked by Akio Morita, his chairman, to create a device able to help the executive to spend the time on his business trips with pleasure, making him able to listen to his favorite operas.
With the rapid development of digital technologies, such personal music devices as Walkman, which were extremely popular thirty years ago and allowed people to listen to music on the move, have predictably lost their superiority to devices like iPod and other MP3 music players processing digital content instead of physical media.
The Japanese electronics giant announced that it was its last shipment of Walkman, after the manufacture has managed to sell over 200 million devices since it first emerged in the market back in 1979.
Within those thirty years the Walkman, though having been later substituted by the Discman, Sony’s portable CD player, along with Sony’s range of miniDisc players, was still being sold. This continued until the last decade, which saw the introduction of iPod, and many new inventions causing the shift towards MP3 files instead of cassettes and CDs. All this, of course, contributed significantly to the Walkman’s demise.
The Japanese electronic giant announced that it would keep selling some cassette Walkmans somewhere in Asia and the Middle East, because there’s still some demand for it. Besides, British consumers are still able to buy cassette Walkmans in their country. Meanwhile, the Walkman brand continues its life as a part of Sony Ericsson’s assortment of music phones, along with new digital music players.
November 2nd, 2010Posted by:
Tuesday, November 2nd, 2010No comments
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