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ExtraTorrent.cc > Articles > Cinemas Will Employ Devices To Recognize Audience’s Emotions

Cinemas Will Employ Devices To Recognize Audience’s Emotions

Cinemas Will Employ Devices To Recognize Audience’s Emotions

Added: Wednesday, November 10th, 2010
Category: Recent Headlines Involving File Sharing > Current Events
Tags:ET, p2p, Torrent, Piracy, Peer To Peer, Network, Hackers, Internet, BitTorrent, Google, utorrent, bitcomet, extratorrent, 2010, www.extrattorrent.com
Most people treat going to a cinema as a great night out. However, not many understand that they’re often fall under privacy-invading security tools that even the airports can’t dream of. The audience is already being thoroughly watched for suspicious behavior through Big Brother’s cameras. Meanwhile, soon the current technology can be upgraded with advanced emotion recognition software.


Preventing piracy is the main goal for movie theaters today. However, all taken precautions alienate the filmgoers – for example, night-vision goggles, metal detectors, audio watermarks and bag and body searches. Of course, people don’t like to be treated as potential pirates. Nevertheless, the efforts are paying off nicely for the industry, with night vision goggles helping them to spot camcording pirates. Unsurprisingly, the theater owners keep looking for other ways to defend their movies.

One of the best anti-camcorder solutions was offered by Orwellian company Aralia Systems. It is working in the area of monitoring services and technologies. Aside from ordinary CCTV cameras, the company offers elaborate piracy-tracking tools. For example, one of their products is a system projecting infrared light beams onto the audience, which are then reflected back off camcorders, automatically triggering alarm bells. However, the company announced that its main goal is to develop the functionalities of the nowadays anti-piracy systems by extracting as much data from the audience as possible. This, Aralia Systems believes, can be done by adding analytics software able to recognize people’s physical reactions and emotions.

The project will enable cinemas to record and analyze the audience’s emotions, which won’t be used for tracking down pirates, but will appear a great market research tool for the entertainment industry. In short words, the use of this software will enable the theaters inform the industry what people enjoy in movies and which adverts capture most of their attention. Although the software has nothing in common with anti-piracy efforts, it will still be built into the current anti-piracy systems.

The question for the filmgoers is how soon their relaxing night out would turn into an interactive consumer research lab, where they won’t be able to concentrate on the films, being aware of all those cameras carefully analyzing their every move.

Thanks to TorrentFreak for providing the source of the article

November 10th, 2010

Posted by: 

Date:  Wednesday, November 10th, 2010

Comments (10) (please add your comment »)

posted by (2010-11-10 14:58:13)
moviefreak24 avatar"The question for the filmgoers is how soon their relaxing night out would turn into an interactive consumer research lab, where they won’t be able to concentrate on the films, being aware of all those cameras carefully analyzing their every move".

Well said and I feel exactly the same way. I see this as a form of privacy invadement. Who cares some might say, but does everything you do really need to be wached these days? Cant a person just have a laugh or scare or shed a tear at the movies WITHOUT someone watching you? Geez.. Though you are in their business, I still consider your emotions to be private. They are capitalizing on everything nowadays, even your emotions are worth big bucks. Luckily technology also offers good things to consumers in these times. As we all know the quality of audio and video media is superb today, so I say get yourself a nice solid hometheater system (for those who dont have one already) and watch movies in high qualitly on your own terms, without all the BS of the industry! Thanks to Torrentfreak and Sam for the article :)

posted by (2010-11-10 16:46:51)
D4T4 avatarAnd who is going to pay for this extremely expensive technology, well you and I of course when they hike up the prices. Which in turn means that we can't afford to go as often. Then these meatheads will blame piracy for the drop in sales. Why don't they just ask people as they leave, or give them a questionnaire to be redeemed for a free drink once filled in, simple. Whats coming next? Seats that'll suck up your farts to see which popcorn you prefer.

posted by (2010-11-10 16:51:27)
Octopus3d avatarAmazon.com has initiated a new system following suit with most theaters. They will now be shipping all reading material with a device to monitor the parts of the books you find most interesting and where you do your reading, for example, bed, couch, toilet. Amazon claims that in no way do they intend to invade your privacy, however they will inspect your urine for the presence of any controlled substance as a service aimed at enhancing your reading pleasure and comprehension.


posted by (2010-11-10 19:53:32)
hottdogg avatarFunny thing is this will curb some of the Cam movie's but what about the Screeners...and as we all have witnessed more and more movies are becoming readily available as screeners

posted by (2010-11-11 02:52:41)
No avatar@ D4T4, smart incentive-based alternative you suggested with the free drink questionnaire thing. Also the popcorn-fart seats idea is hilarious.

posted by Blocked (2010-11-11 04:21:14)
menahunie avatarD4T4 - Wow your sounding a cynical as me.
LMFAO about the fart comment; but you forgot about the nachos also.
What these people are forgetting is myself and family don't go to a theater ( rarely ) to be some one "marketing" source. If they want to do that crap then they can give all of use a big ticket discount. But they won't.. Maybe we all go in wearing a mask..

posted by (2010-11-11 17:11:45)
D4T4 avatarAnd of course in the good ole days they even used to stand in the foyer as people were leaving and listened to the comments people made to each other about the film. It's old technology but basically if when the people leaving the cinema all mutter "That was a load of crap" then it's odds on it ain't gonna be a blockbuster.

posted by (2010-11-11 23:08:54)
Aether avatarWow, crazy stuff. Good article; thanks for the read.

posted by Blocked (2010-11-14 07:01:08)
menahunie avatarI just had an idea. Since the Theaters are using IR Beams and Lighting; why not wear a cap that gives off IR Light very brightly from IR LEDS?
I'd think it would screw up the CCTV and the Night Vision goggles the staff is wearing. Hmmm Think you are wearing the goggles or looking via CCTV camera and all you see is bright blinding flashing IR Lights from all over the audience AT YOU?
What you gonna stop the movie and tell the customer there watch the movie they have to take off their hat because they can't watch the audience with CCTV cameras or Night Vision Goggles? Think what the people overhearing THAT would do?
I think I am going to make a baseball cap with these leds and see what happens...

posted by Blocked (2010-11-15 06:24:51)
menahunie avatarCOZ5 is asking me why they shouldn't remove my post??
For what reasons?
Everybody hollers about censorship; yet these "moderators" practice it all the time on ET.
Thought you should know what is really going on here...

The post was an idea for you and I using some "counter measures" against what the "entertainment" industry does to us ALL THE TIME..

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