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ExtraTorrent.cc > Articles > Company RedLynx Uses Torrent Sites To Market Their Games

Company RedLynx Uses Torrent Sites To Market Their Games

Company RedLynx Uses Torrent Sites To Market Their Games

Added: Saturday, November 7th, 2009
Category: Recent Headlines Involving File Sharing > Current Events
Tags:File Sharing, ET, Extra Torrent, p2p, Torrent, index, .torrent, gaming, torrent site, extratorrent.com, RedLynx, marketing
After quite some time finally someone in the gaming industry figured out how to make some profit from torrent sites. Usually everyone in the entertainment industry thinks about torrent sites a black holes that just suck away their profit second after second but now we have someone who begs to defer.

The company called RedLynx has made the game named Trials 2 Second Edition and tried to make some new strategies on how to promote it and make some new customers on new grounds, to reach out to bigger masses and now they will. They figured that the best way to make their game popular is to make “hacked versions” of it and distribute them over BitTorrent sites. This is a sneaky but nice move, and to top it off they even made a statement about it.

They admitted the leak and hoped for the best. We’ll see in time what will be the conclusion of this bold move, but there is also some information about difference in the pirated copies. Company CEO Tero Virtala said that the pirated version of the game does not include support for leaderboards, a crucial feature that is the "soul" of the game. Without it, he hopes users of the hacked version would want to upgrade to the legitimate copy once they began enjoying the game.

This reminds me of the Windows 7 leak when they just gathered useful information on the bugs and compatibility issues and than made the customer pay, to have the software that they helped developing.

So far they stated that they sold close to 150,000 copies and that the hacked copies accessing the leaderboards more or less match the purchased copies, so they claim that the players are not that eager to crack the leaderboards yet. The game is out for 18 months now and they made a good effort and the game is marginally a success.

They are now pirating the newer version Trials HD (X-Box 360) which has already surpassed 300,000 copies. If somebody thinks it’s a small amount of copies, I must say it’s enough, because every company must make a name for itself and they are breaking trough the right way. By the way it had  become the highest-selling XBLA game during Microsoft’s ‘Summer of Arcade’ campaign.

They are still sure that people will truly appreciate the game after they play against other players and for that they need to buy it. In some way they are right because playing is mostly fun with friends, competition or both.

So, I must say, the developers are getting more intelligent. They are trying out different ways of getting more customers, and I think RedLynx made a good choice with this marketing move. They understood that file sharing is gaining ground and that maybe it holds some advantage for them not only loss of income.

It is good to see that companies are recognizing that giving away games on torrent sites can actually help to market their products. Making demo versions of a game available to the public is not necessarily a big thing, but uploading these onto torrent sites is an opportunity that only a few have taken advantage of.

November 7th, 2009

Posted by:  Blocked
Date:  Saturday, November 7th, 2009

Comments (5) (please add your comment »)

posted by Blocked (2009-11-07 09:58:49)
No avatarThanks to Z0R4N for bringing me this article. Keep up the good work my friend. I look forward to many more or your reports.

posted by Blocked (2009-11-07 12:34:30)
ryanemm avatarthanx Zoran. It's nice to see a little bit of creativity from the marketing side of the games industry. I forsee a big future for red lynx...their games rock btw :P

posted by (2009-11-07 15:24:27)
SnakeyB avatarThanks Z0R4N for keeping us informed. I think that was a great idea on the part of RedLynx. You can only play with yourself for so long before you want a partner, and history has shown that people will eventually pay for that partner! :P

posted by (2009-11-07 16:16:48)
jimmy357 avatarsomebody is worth there rate at redlynx ..Thanks ZOR4N

posted by AdminSun (2009-11-07 16:35:18)
YoGi avatarThanks Zoran! Its good to see that someone sees the potential. Well done RedLynx

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