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Google to release its own OS in 2010

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SouLesS avatar
Posted: Thu Jul 09, 2009 00:53
Author: Blocked
Google to launch operating system
By Maggie Shiels
Technology reporter, BBC News, Silicon Valley

Google is developing an operating system (OS) for personal computers, in a direct challenge to market leader Microsoft and its Windows system.

Google Chrome OS will be aimed initially at small, low-cost netbooks, but will eventually be used on PCs as well.

Google said netbooks with Chrome OS could be on sale by the middle of 2010.

"Speed, simplicity and security are the key aspects of Google Chrome OS," the firm said in its official blog.

The operating system, which will run on an open source licence, was a "natural extension" of its Chrome browser, the firm said.

The news comes just months before Microsoft launches the latest version of its operating system, called Windows 7.

'Back to basics'

"We're designing the OS to be fast and lightweight, to start up and get you on to the web in a few seconds," said the blog post written by Sundar Pichai, vice-president of product management, and Google's engineering director Linus Upson.
? So at long last Google is making its move. It is poised to strike at the heart of Microsoft's software empire. ?
Tim Weber, Business editor, BBC News website

Both men said that "the operating systems that browsers run on were designed in an era where there was no web" and that this OS was "our attempt to rethink what operating systems should be".

To that end, the search giant said the new OS would go back to basics.

"We are completely redesigning the underlying security architecture of the OS so that users don't have to deal with viruses, malware and security updates.

"It should just work," said Google.

Google already has an operating system for mobile phones called Android which can also be used to run on netbooks. Google Chrome OS will be aimed not just at laptops but also at desktops for those who spend a lot of time on the web.

'Truly competitive'

The announcement could dramatically change the market for operating systems, especially for Microsoft, the biggest player with around 90% share.

"This announcement is huge," said Rob Enderle, industry watcher and president of the Enderle Group.

"This is the first time we have had a truly competitive OS on the market in years. This is potentially disruptive and is the first real attempt by anyone to go after Microsoft.

"Google is coming at this fresh and, because it is based on a set of services that reside on the web, it is the first really post-web operating system, designed from the ground up, and reconceived for a web world," Mr Enderle told the BBC.

? It's a few hours since Google used its company blog to announce its entry into the operating systems market, and already opinion is strongly divided ?
Rory Cellan-Jones BBC's technology correspondent

Last year Google launched the Chrome browser, which it said was designed for "people who live on the web - searching for information, checking e-mail, catching up on the news, shopping or just staying in touch with friends".

Stephen Shankland at CNET said the move had widespread implications.

"One is that it shows just how serious Google is about making the web into a foundation not just for static pages but for active applications, notably its own such as Google Docs and G-mail.

"Another, it opens new competition with Microsoft and, potentially, a new reason for anti-trust regulators to pay close attention to Google's moves."

Some commentators said Google's motivation in all this was pretty clear.

"One of Google's major goals is to take Microsoft out, to systematically destroy their hold on the market," said Mr Enderle.

"Google wants to eliminate Microsoft and it's a unique battle. The strategy is good. The big question is, will it work?"

At the popular blog, TechCrunch, MG Siegler said: "Let's be clear on what this really is. This is Google dropping the mother of all bombs on its rival, Microsoft."

Microsoft releases Windows 7 later this year to replace Windows Vista and Windows XP, which is eight years old.

The Redmond-based company claims that 96% of netbooks run Windows to date.

Out of beta

In a separate announcement Google also revealed that many of its most popular applications had finally moved out of trial, or beta, phase.

Gmail, for example, has worn the beta tag for five years.

"We realise this situation puzzles some people, particularly those who subscribe to the traditional definition of beta software as being not yet ready for prime time," wrote Matthew Glotzbach, the director of product management in the official Google blog.

The decision to ditch the beta tag was taken because the apps had finally reached the "high bar" mark, he wrote.

More than 1.75 million companies use Google apps, according to the firm.
Story from BBC NEWS:
http://news.bbc.co.uk/go/pr/fr/-/2/hi/t ... 139711.stm
Painless avatar
Posted: Fri Jul 10, 2009 21:02
Author: Xbox
COOL!!!!! and you got it from my BBC website, thats ok, i say its the Queen's channel... as we pay TV licence, for thet channel and its wank...... Thanks Souless
No avatar
Posted: Sat Jul 11, 2009 22:04
Author: Blocked
This is something that has been underworks for a very long time, I personally, think it's excellent, as I would like to see Microsoft no longer monopolize the world, the ISSUE is, they hold patents on almost every code known to man, and that makes it highly difficult for apps designed for Microsoft code to run, which is why you see linux/unix as free open source, because they cannot sell their product without being raped by corporate scum in a court room. This is going to be interesting, as Google is a "powerhouse". Thanks for sharing.
dougie avatar
Posted: Tue Jul 14, 2009 17:10
Yep me for 1 love chrome and hope they come out on top or at least with a decent portion of the market.
About time somebody stepped up as they have had the foot hold on the market for so long ,so i guees its watch this
space...Thanks for the post m8
SouLesS avatar
Posted: Wed Jul 15, 2009 03:25
Author: Blocked
Here is a 5 minor reasons google os will fail..

As smart and popular as Google may be, the success of Chrome OS is not a fait accompli. Sometimes the smartest and most popular kid at school simply falls on his face. Google Chrome OS could very well turn out to be that kid.

Will Chrome OS be the promising upstart that fails to thrive in the real world? It's much too early to tell, but here are five reasons that Chrome OS could fail:

(For an opposing view, read "5 Reasons Chrome OS Will Succeed" by my esteemed, but misguided, colleague Jared Newman.)

1. Netbooks aren't the world

Netbooks may be important, but they remain a tiny part of the world's PC sales. Google's bet is predicated on strong demand for weak computers. It also takes advantage of a kink in Microsoft's armor: MS actually needs to sell its operating systems while Google can, for now, afford to just give Chrome away.

However, operating systems have been given away for years now and Microsoft has persisted. Linux accounts for about 1 percent of the OS market today, and has already lost the battle for netbooks. And there is a reason for that: It isn't Windows.

Google is counting on users of small computers not being tied to specific applications and being willing to accept low cost and, perhaps, ease of use over a more familiar and more powerful environment.

Some doubtless are, but enough to really challenge Microsoft? Not anytime soon.

2. Microsoft Can Shoot to Kill

I'm Steve Ballmer and here's what I say: Windows 7 NB (for netbooks) will be free through all of 2010. Starting right now. Anything Google can do, Microsoft can--at least theoretically--do better. Google wants to give away a netbook operating system? So can Microsoft.

It will be hard for regulators to complain as Microsoft is now reacting to a powerful competitor's frontal assault on Windows. And placing and end date on the freebie--which can always be extended--allows MS to charge once Chrome is vanquished.

But, does Microsoft even have to do this? No. There is strong evidence--Linux on netbooks, for example--that Microsoft can still successfully charge for what other's give away.

Do not underestimate what can happen when Microsoft gets mad. The company's biggest enemy in recent years has been itself. A new external threat may help Ballmer & Co. sharpen their thinking and respond like an angry immune system to isolate and overwhelm a foreign organism, like Google.

3. Google Docs is the best they can do

So far, Googles efforts at creating cloud applications have been pretty feeble. Look at all the things Google Docs don't do that people need, at least occasionally. Google needs to prove that applications-as-a-service can match those users install. So far, it hasn't come close.

Google's cloud computing strategy so far is "applications lite," which may be fine for occasional use, just like a netbook, but don't meet enough needs to be a real solution.

4. Chrome isn't a "real" operating system

If I were building Chrome, I'd do everything possible to hide the operating system and hope users don't notice what's been left out.

But is that possible? At what point must something that looks and acts like an operating system be presented to users? How much functionality can be sacrificed to provide ease-of-use? Google describes Chrome almost as though an operating system can do all its work behind-the-scenes. I am not sure this is as possible as Google might like to believe.

The closer Chrome comes to being a "real" OS, the more Linux-y it will become. Oops! A one-way ticket on the Voyage to the Bottom of the Market awaits.

5. Compatibility matters

Compatibility, both hardware and software was the major reason why the world anointed Microsoft its King of Computing. You may not remember the days of incompatible word processors, spreadsheets, and file systems, but I do.

Microsoft became a monopoly because a single vendor could best meet the needs of the largest number customers by imposing standards. Customers voted Microsoft the winner and they like not having to worry about compatibility issues.

My sense is that Chrome will be a lowest-common-denominator operating system for computers so small and inexpensive as to be essentially disposable.

It is true such a computer will do 80 percent of what I need to accomplish each day, but the other 20 percent requires specialized software, sometimes specialized hardware, and maybe more horsepower than a netbook can possess.

Compatibility really matters and while Chrome's world may be complete as far as it reaches, there is always more. That's why Windows, frustrating as it may be, will prevail. The "20" in the 80/20 Rule matters a lot more than proponents of "80 is good enough" like to think.

The example I use, and this applies equally to Macintosh, is the large number of specialized apps that exist only for Windows. They could be written for Mac or Linux but because Windows is so dominant, developers see no reason to build for other platforms.

I am about to buy a netbook primarily to replace a Windows laptop for carry-around use with an application that doesn't require a lot of horsepower, but for which only Windows software is available.

Chrome will have to become more popular than I can today imagine for this software to be ported over anytime soon. Some people just need Windows and it will be a long time before Chrome can negate that.

I am not predicting Chrome's doom even before it starts shipping, but it's important to think about the challenges any new operating system faces. They are considerable and, so far, no one has come close to clearing them. (Even Microsoft, some will say).

Tech industry veteran David Coursey tweets as techinciter and can be reached via his Web site at www.coursey.com.
SouLesS avatar
Posted: Wed Jul 15, 2009 04:21
Author: Blocked
and lastly, prob because NOTHING or nobody else can compete with microsoft..LOL at least not for the next 50 or so years..lol

google is good for lookin at tits man, thats about it...i wouldnt trust google to try to run my computer..LOL not ever...
No avatar
Posted: Wed Jul 15, 2009 17:26
Author: Blocked
In less than a week, Google announced an operating system to compete with Windows, while Microsoft announced that Office 10 will include free, online versions of its four most popular software programs ? a shot at Google?s suite of web-based office applications.

And not more than a month and a half ago, Microsoft unveiled its new search engine Bing which it hopes will steal market share from Google and finally make it real money online.

From the news of it, it?s a full-blown tech battle, complete with behind-the-scenes machinations to sic government regulators on each other.

It is, however, not a death match ? it?s more of an fight to see who will be the King of Technology, since both companies pull in their billions through completely different siphons and are unlikely to severely wound one another any time soon.

Google pulled in $22 billion in revenue in 2008, 97 percent of which came tiny text ads bought by the keyword and placed next to search results or on pages around the web. Google makes a negligible amount of money bundling its online apps for businesses, charging $50 a head annually ? but mostly it just gives its online text editor, email and spreadsheet programs away.

By contrast, Microsoft sold $14.3 billion worth of Microsoft Word and PowerPoint and other business applications over the last nine months, making a profit of $9.3 billion. It made a further $16 billion in revenue in 2008 through sales of its operating systems, which range from XP installations on netbooks, to Vista, to Windows Mobile to its server software.

Google now plans its own range of operating systems, starting with Android, an open-source OS for small devices like smartphones, and Chrome OS, a browser-focused, open-source OS that will run on notebooks and desktops.

Clearly top executives at each company look over at the others? pots of gold and dream of ways to steal them, or at least make it harder for the other guy to make money.

In fact, they even dislike each other enough to spend money to make the other one lose revenue ? take for example, Microsoft?s behind-the-scenes campaign to scuttle last year?s proposed Google-Yahoo advertising deal or its ongoing attempts to derail the Google Book Search settlement.

But in reality, the competition is really about creating universes or ecosystems that it hopes consumers will want to live their technology lives inside. And it?s about ego ? a fight to be recognized as the world?s most important technology company.

Microsoft would love for everyone in the world to be using its Internet Explorer browser to search through Bing to find a story from its MSN portal to email via Hotmail or Outlook to a friend. Add in a smartphone running Windows Mobile and an Xbox in the living room for the kids, and you have a Microsoft family. And though it is much joked about, Microsoft is the dominant platform for software developers of all types, whether they are making small business software, massive online role-playing games or photo-editing utilities.

Google?s ecosystem looks different. It starts with a Google Chrome browser (oddly running only on Windows) with a default homepage set to Google News or a customized Google homepage. From there you might go to Gmail and then click on a Word document sent to you as an attachment which Google will quickly ? and safely ? open for you in its online word processor.

But most importantly, Google wants you to search and travel around the web, hitting web pages that run Google-served ads and Google tracking cookies. You might think that Google is a really cool company to give away all this free technology, while never thinking about the persistent and silent data collection Google is undertaking to profile you in order to deliver you to advertisers for a premium.So How Do The Two Stack Up in Four Key Areas of Competition?

Internet Explorer in all its variations still retains close to 70 percent of the market (depending on who is counting and how). That dominance remains, even though Microsoft?s latest offering IE8 lags behind all the other major browsers in features and advanced web capabilities.

Firefox, Opera, and Apple?s Safari have all driven browser innovation over the last five years, but most people have not been convinced to leave IE behind, despite other alternatives being safer and more advanced. Why does it matter? Well, IE installations come with a default home page, don?t they?

Google?s Chrome browser, on the other hand, is a handsome, whiz-kid of a browser. It?s sleek and nimble, and it revolutionizes how tabs are handled. The address bar is the search box (Google as default, naturally). Each website opened runs as its own browser instance and has very low permissions to read and write to files. The sandboxing of tabs means that if a single website hangs or crashes, the rest are unaffected. Meanwhile, lower permissions make it harder for a hacker to bust into your computer through your browser.

Chrome also has less than 2 percent of the browser market share.

Online Search: Google?s name now means search to most users. Google?s search engine means money to Google. In June, it delivered 78.5 percent of search results pages delivered to U.S. web users. In the first three months of 2009, Google pulled in $5.2 billion in revenue, a majority of which came from AdWords, an auction-based service that triggers ads based on the keywords in a search query.

Microsoft recently debuted Bing, a new search engine it hoped would fare well in comparison to Google. It?s got some fine innovations, and shows the company is thinking very hard about better ways to present information to users by finding ways to synthesize data, rather than just retrieving links. Still, despite these improvements, a $100 million ad campaign, and generous press coverage that treats Bing like an underdog, Bing gained only a point in June to get Microsoft 8.2 percent of all searches.

Operating Systems: Microsoft has been making operating systems since 1979 and has spent 28 years perfecting MS-DOS and Windows NT, the frameworks that Windows have been built around. Microsoft is estimated to run on about 90 percent of all laptops and desktops in the world. By copying its competitors? best features, leveraging questionable licensing arrangements and using its base of accustomed users to buy it time against innovators, Microsoft has held on to its lead in the OS market for almost 30 years. That?s despite challenges from Digital Research, Apple and IBM.

Microsoft?s newest version, Windows 7, will be available in the fall. Early reviews say the OS boots quickly and sleeps fast, and avoids much of the confusing interface decisions that have made many dislike Vista, the successor to Windows XP. Microsoft also dominates in the business world, where nearly every medium to large company standardizes around Microsoft Office. Microsoft is also at work on version 6 of its operating system for handheld devices, which it first launched in 2000.

Its OS advantages are immense. It has millions of users who know nothing else and who like Windows. There are millions who are attached to games or the thousands of desktop apps that are only available on Windows. Thousands of devices just plug in and work on its hardware. And familiarity with Microsoft software is a requirement for a huge number of office jobs.

By contrast, Google first stepped into the OS game in 2007 when it announced its Android operating system for small devices. Google estimates that some 18 phone models will be running its system by the end of the year. Last week, Google announced, but did not show off, a new OS to compete with Windows, dubbing it Chrome OS.

That name signifies that Google?s OS will be for the web and browser-based. It hopes to convince developers to write software that runs inside a browser, instead of on top of the OS as developers for Windows and Apples? OS X do. It will also let web developers extend the power of their websites by expanding the capabilities of the browser, allowing websites to lean on the browser for storage and processing help.

Advertising: Google is largely powered by its innovative auction-based text ads on its own site, but then expanded into serving ads on other people?s sites with the Adsense program. It bought the ad-serving and behavioral-profiling giant Doubleclick in 2007 for more than $3 billion, and has ventured into mobile, print, radio and television ads.

Microsoft has struggled to replicate Google?s online advertising success. Despite owning MSN.com ? a portal that is second only to Yahoo as a destination ? Microsoft has not made money on the internet. To turbocharge its ad delivery technology, it paid more than $6 billion in cash in 2007 for aQuantive, a full-service online advertising concern.

Instead, Microsoft?s online ad business lost $1.2 billion in 2008, double what it lost in 2007. The company expects 2009 revenues to be higher than the $3.2 billion it took in last year, but has not said it would make a profit.

Contrary to what some might have you believe, the benefits of the Google-Microsoft competition are immense.

Microsoft had largely grown complacent until Google came along to shake up categories. Gmail?s massive online storage capability and fancy programming made Microsoft hustle to upgrade its popular, though not user-friendly, web e-mail service. Google Maps led to Microsoft?s Live Maps, which now bests Google?s efforts in some ways.

Google has been winning the fight for the last few years, showing that it is still nimbler than the software giant from the Northwest. But the pendulum may be slowing, or even poised to swing the other way. With the innovations in Bing and the promise that Microsoft?s online Office offerings will be free and more fully featured than the Google equivalent, Microsoft is taking on Google where it matters for users: on the field of innovation.

And that will make for an interesting race, no matter which horse you prefer to ride.

Infographic: Wired.com/Dennis Crothers ? Browser market share as of May 2009. Source: Net Applications

Update: This story was updated to correct the statement that recent Microsoft OSes were built around MS-DOS, when most versions of Windows have relied on Windows NT as their core.


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