Google Takes over the World - eh not really - microsoft wish

Internet search leader Google Inc. on Friday began hosting material produced by The Associated Press and three other news services on its own Web site instead of only sending readers to other destinations. The change affects hundreds of stories and photographs distributed each day by the AP, Agence France-Presse, The Press Association in the United Kingdom and The Canadian Press. It could diminish Internet traffic to other media sites where those stories and photos are also found - a development that could reduce the online advertising revenue of newspapers and broadcasters.

The new approach doesn?t change the look of Google News or affect the way the section treats material produced by other media. Although Google already had bought the right to display content produced by all four news services, the search engine?s news section had continued to link to other Web sites to read the stories and look at the photographs. That helped drive more online traffic to newspapers and broadcasters who pay annual fees to help finance the AP, a 161-year-old cooperative owned by news organizations. Now, Google visitors interested in reading an AP story will remain on Google?s Web site unless they click on a link that enables them to read the same story elsewhere. Google doesn?t have any immediate plans to run ads alongside the news hosted on its site. If you don?t know this service, I highly recommend it for getting informed about the latest developement in the whole world on one place.