Fri Aug 23, 2013 11:15
NEW YORK CITY: Yahoo shares powered
higher on Thursday after a survey showed
the struggling internet giant topped a
survey for US web visitors for the first
time since 2011.
In late morning trade, Yahoo was up
2.99% at $27.87.
The comScore survey showed Yahoo
edged past Google with 195.6 million
unique US web visitors. It was the first
time Yahoo was on top since May 2011.
The figures exclude Yahoo's newly
acquired Tumblr blog sites.
The report provides a modest victory for
Yahoo chief executive Marissa Mayer, who
moved from Google a year ago. But Yahoo
still trails Google in revenues and
advertising, particularly in the key search
A comScore survey earlier this month on
search engines showed Google on top
with a commanding 67% market share,
followed by Microsoft with 17.9%, and
Yahoo in third place with 11.3%.
Still, Paul Ausick at 24/7 Wall Street said
the new figures are significant.
&amp;amp;quot;The rankings are worth more than just
bragging rights, too,&amp;amp;quot; he said.
&amp;amp;quot;Yahoo has taken over the top spot in
comScore's Ad Focus rankings as well
with an 87.2% reach. That means that a
page owned by a Yahoo site was viewed
by 87.2% of the 225 million total web
visitors in July. That is well ahead of
Google's 80.6 percent reach. And that
translates into higher ad rates and more
revenue for Yahoo.&amp;amp;quot;
Last month, Yahoo said its second-quarter
profit rose sharply from a year ago, but
revenues lagged. Net profit rose 46%
from a year ago to $331 million, slightly
better than expected, but revenues
excluding payments to partners fell 1% to
Since taking over, Mayer has been on a
buying spree, and has also sold shares in
China's Alibaba to boost its cash. Its most
publicized deal was a billion-dollar
acquisition of the blogging platform
Tumblr, expected to help bring a younger
audience to Yahoo.