Tue Jan 19, 2010 07:50
London: They’ve never known a world without the internet, but they still prefer to meet their friends offline.
A new survey of eight to 14-year-old Europeans by US entertainment, film and theme park company Walt Disney Co showed that the children of Generation X are web-savvy, videogame-playing environmentalists who love their parents.
The survey of 3,020 children across Europe – who Disney has dubbed “Generation X D” – said they embraced cutting-edge technology and traditional family values at the same time, using the internet as a toy and a tool for homework.
“Generation X D kids have a heightened understanding of socio-economic issues, deep family values and are already demonstrated behavioral patterns that will have a deep impact on the future,” executive director of EMEA Research for Disney Channels Victoria Hardy said.
Despite the prevalence and popularity of social networking sites like Facebook, almost a third of respondents said that they preferred to meet friends face-to-face, although 44% said that internet made it easier to keep in touch with them. More than seven in 10 children said their common use of the internet was for gaming, while 59% said that they used the worldwide web in the course of doing their homework.
The youngsters from Britain, Germany, France, Spain, Italy and Poland also expressed a strong sense of social responsibility, with 90% saying it was important to look after the planet, and 74% saying they recycled regularity. Respondents said their top five professions were veterinarian, teacher, professional soccer player, doctor and police officer.