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A Study of some popular Logos‏


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AuthorMessage
JoeBonanno avatar
Posted: Thu Jun 17, 2010 15:09
Author:
Tostitos

qBwAFPjc.jpeg

If you look at the center of this logo, you can see two people enjoying a Tostito chip with a bowl of salsa. This logo conveys an idea of people connecting with each other.

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Formula 1

LK2Jkx8B.jpeg

At first, this logo might not make much sense. But if you look closely, you'll see the number 1 in the negative space between the F and the red stripes. I also love how this logo communicates a feeling of speed.


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Milwaukee Brewers

bS83j5Cd.jpeg

The Milwaukee Brewers is a professional baseball team from Milwaukee , Wisconsin (well, duh). Their logo is actually made up of the letters M (on top) and B (below the m). These two letters also form a baseball glove.

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Northwest Airlines

8EHGGpEz.jpeg

This simple looking logo actually carries a lot of information. First of all you can see the letters N and W, the first two letters of the brand name. But what most people don't see is the compass that points to the Northwest, another reference to the brand name.

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Amazon

qnaJQy5z.jpeg

This logo doesn't seem to hide much at first sight, but it gives you a little insight in the philosophy behind the brand. First of all, the yellow swoosh looks like a smile: Amazon wants to have the best customer satisfaction. The swoosh also connects the letters a and z, meaning that this store has everything from a to z.

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Toblerone

H2HuhVvR.jpeg

Toblerone is a chocolate-company from Bern , Switzerland . Bern is sometimes called The City Of Bears . They have incorporated this idea in the Toblerone logo, because if you look closely, you'll see the silhouette of a bear.

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Baskin Robins

Pl2XSTtc.jpeg

The old logo of Baskin Robbins had the number 31 with an arc above it. The new logo took this idea to the next level. The pink parts of the BR still form the number 31, a reference to the 31 flavors.

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Sony Vaio

hh43CTeP.jpeg

Sony Vaio is a well known brand of laptops. But did you know that the name Vaio logo also had a hidden meaning? Well, the first two letters represent the basic analogue signal. The last two letters look like a 1 and 0, representing the digital signal.

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Eight

WYBu6InY.jpeg

I really love this logo: every letter is made of the number 8.

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Carrefour

gut2LpPT.jpeg

Carrefour is one of the biggest European retailers, and its also French for crossroads. The logo symbolizes this word via two opposite arrows.
They also added the first letter of the name, because if you look closely you'll see the letter C in the negative space between the two arrows.


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Roxy

gQogMgWY.jpeg

Roxy is a company that specializes in clothing and accessories for girls who love snowboarding, surfing The company is actually a part of Quiksilver. The Roxy logo is made of two Quiksilver logos that form a heart.

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Unilever

gRsMHq5.jpeg

Unilever is one of the biggest producers of food, beverages, cleaning agents and personal care products. They produce a huge amount of different products and they wanted to reflect this in their logo. Each part of the logo has a meaning. For example: the heart represents love, care and health - feeling good, a bird is a symbol of freedom. Relief from daily chores getting more out of life.

***************
Hartford Whalers

JGrCxVdC.jpeg

This logo also uses a negative space to create the letter H. You can see three different parts: the letter H and W and a whales tail in blue.

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Elefont

jsNJZ4a.jpeg

This logo might look like a simple letter, but don't be fooled: you can see a part of an elephants trunk in the negative space inside the letter e.

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Sun Microsystems

PdOTg4or.jpeg

The Sun logo is one of the most famous ambigrams in the world. You can read the brand name in every direction; both horizontally and vertically. This logo was designed by professor Vaughan Pratt of the Stanford University.

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NBC

As3L77oQ.jpeg

The NBC (National Broadcasting Company) is one of the biggest American television networks. I think most of you have already seen the peacock in this logo. The peacock has 6 different tail feathers, referring to the six divisions at the time that this logo was created. The peacocks head is flipped to the right to suggest it was looking forward, not back.

***************
GreenLabs

i5uNNwC7.jpeg

I know this logo looks like a simple, boring green tree, but if you look at the tree crown, you'll see that it can also be interpreted as a brain. The logo lays emphasis on the strong intellectual capabilities of the companys staff and also reflects green and labs parts of their name.
EMUworld avatar
Posted: Thu Jun 17, 2010 15:23
Author:
special2.gif...Daz something Unique and interesting...

c017.giffor the post.
Cell avatar
Posted: Sat Jun 26, 2010 06:04
Author: Site FriendET junkieET lover
cool great information

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