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Brands That Rock What Business Leaders Can Learn from the World of Rock and Roll eBook-EEn torrent


Download torrent:Download Brands That Rock What Business Leaders Can Learn from the World of Rock and Roll eBook-EEn torrentMagnet linkBookmark Torrent: Brands That Rock What Business Leaders Can Learn from the World of Rock and Roll eBook-EEn Brands That Rock What Business Leaders Can Learn from the World of Rock and Roll eBook-EEn torrent
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Torrent Description
release name: Brands.That.Rock.What.Business.Leaders.Can.Learn.from.the.World.of.Rock.and.Roll.eBook-EEnrnrelease date: 05.17.07 size: 2.27 MB rnauthor: Roger Blackweel & Tina Stephan rntitle: Brands That Rock: What Business Leaders rnISBN: 0471455172 FORMAT: PDF category/genre: Bu$ine$$ rnrnrn release notes/summary (backcover information)rnrnThe unique ability of rock and roll to inspire rnfanatical support from its customers is rnundeniable; the loyalty showered upon the Rolling rnStones, Elton John, Aerosmith, and others who rncreate it, unmatched; and the lessons for corporate rnAmerica, endless. In the past, business leaders rnhave looked to the successes of other firms to rnguide their own strategies for increasing market rnshare and capturing more consumer attention, rnspending, and loyalty. However, in today\'s rnhyper-competitive marketplace, managers are rnlooking for ways to shake, rattle, and roll rncorporate America\'s traditional marketing and rnbranding mindset. In Brands That Rock, Roger rnBlackwell and Tina Stephan, co-authors of rnbest-selling Customers Rule! and From Mind To rnMarket, take readers behind the music to uncover rnhow businesses can create brands that become rnadopted by culture and capture a long-term rnposition in the marketplace. Brands That Rock rntakes a unique, behind-the-music look at how rnbusinesses can increase brand awareness, rncustomer loyalty, and profits by implementing rnsome of the same strategies that legendary bands rnhave used to transform customers into fan and rncreate deep, emotional connections with them. rnAerosmith and Madonna offer insight into how to rnevolve a brand to remain relevant in the rnmarketplace without alienating current fans, rnwhile the Rolling Stones and KISS prove that rnsuccessful execution at all levels of the brand rnexperience are key to capturing long-term rnloyalty. Stephan and Blackwell also examine how rnbusinesses, from Victoria\'s Secret and Wal-Mart rnto Cadillac and Kraft, have implemented \'rock rnand roll strategies\' to become adopted by rnculture and secure fans in their own right. rnFilled with fun anecdotes and interviews from rnindustry insiders, Brands That Rock will relate rnto managers who grew up with classic rock, showing rnthem how build iconic brands, and delight fans rndecade after decade.

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